Elements and Performance Criteria
- Develop drawings for a given theme.
- Produce colour concept drawings.
- Generate colour concept drawings for a wide range of retail applications.
- Apply a suitable drawing system to produce accurate perspective, isometric and axonometric drawings.
- Use cultural and historical associations for a target market and theme.
- Use colour contrast and colour coordination to suit client promotional needs.
- Select suitable fixtures, fittings and finishes to suit client needs and budget.
- Apply three-dimensional (3-D) effects to enhance presentation.
- Select and apply rendering medium appropriate to promotional theme and product image.
- Select and apply lettering, logos, symbols and images to suit corporate image and target market.
- Present finished artwork professionally mounted with overlay and detailed explanations.
- Give verbal presentations of design solutions.